Lead Teams. Manage Events. Shape the Future of Sport and Entertainment.
     
    Unlock your potential with our Master of Science in Sport and Entertainment Management—one of the few fully online programs in the U.S. that integrates both industries into a single, dynamic degree. Designed for professionals and aspiring leaders, this program equips you with the knowledge and skills to thrive in the fast-paced, global world of sport and entertainment.  Specialize in sport and entertainment operations and become a leader in marketing, event planning, facility management, and talent representation. With a curriculum grounded in real-world application and strategic thinking, you’ll be prepared to take on leadership roles across a wide range of organizations.

    Why Choose the MS in Sport and Entertainment Management?

    Career Prospects
     
    According to the U.S. Bureau of Labor Statistics, employment in entertainment and sports occupations is projected to grow 7% from 2023 to 2033, faster than the average for all occupations. This growth is driven by increasing demand for live events, digital content, and sports programming [1].

    Competitive Salaries

    Professionals in this field enjoy strong earning potential. For example, agents and business managers of artists, performers, and athletes earned a median annual wage of $98,070 in 2024, while public relations specialists earning \$67,440[1]. Salaries vary based on role, experience, and industry sector.

    Flexible, Online Format

    Our fully online program offers both synchronous and asynchronous course options, allowing you to balance your education with your career. Whether you’re working in intercollegiate athletics, professional sports, or entertainment venues, you can advance your education without putting your career on hold.

    Innovative Curriculum

    You’ll gain mastery in key areas such as:
    • Sport and Entertainment Marketing 
    • Facility and Event Management 
    • Finance and Budgeting 
    • Law and Ethics in Sport and Entertainment 
    • Global Issues in the Industry 
    • Communication and Public Relations 
    You’ll also explore emerging topics like technology in sport and entertainment, diversity and inclusion, and strategic leadership.

    National Recognition

    Southern Connecticut State University’s program has been ranked among the Best Online Master’s Sport Management Programs for 2024–25 by Sports Degrees Online—highlighting its academic excellence and industry relevance.

    Diverse Career Opportunities

    Graduates of the MS in Sport and Entertainment Management program are prepared for a wide range of leadership roles, including:
    • Sports Marketing Manager 
    • Entertainment Events Coordinator 
    • Sports Team Manager 
    • Sports Agent 
    • Talent Agent 
    • Sports Broadcasting Director 
    • Public Relations Specialist 
    • Social Media Manager 
    • Facility or Venue Manager 
    • Sponsorship and Partnership Coordinator 
    • Athletic Director (with additional certification) 
    • Event Operations Manager 
    Join a community of professionals dedicated to shaping the future of sport and entertainment. Your journey to becoming a leader in this exciting industry starts here.

    [1]: U.S. Bureau of Labor Statistics – Entertainment and Sports Occupations
    Next Steps
         

         
    Contact Us
         
    SportEntertainmentGrad@SouthernCT.edu
    College of Health and Human Services
    Program Page

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    Application Requirements

    Application Submission
    Application Fee ($50)
    Official Transcripts
    Capstone Requirement (Choose One)

    Thesis
    Special Project
    Additional Information

    Students may choose from specializations in sport management, entertainment management or the extremely popular athletics administration specialization.

    ATHLETICS ADMINISTRATION SPECIALIZATION 
    Interscholastic and intercollegiate sport represent two of the fastest growing, most in demand sport industry segments. The specialization in Athletics Administration is designed for sport industry professionals seeking to obtain the resources to lead and advance their careers in the fields of interscholastic or intercollegiate athletics administration. 

    Courses in budgeting, marketing, development & fundraising, risk management, supervision, and facilities will equip you with the skills and knowledge needed to excel in your athletics leadership role.

    The State of CT Department of Education Bureau Chief has confirmed that coursework offered through the M.S. in Sport & Entertainment Management Athletics Administration specialization meets the requirement for advancing a teaching certificate from a Provisional to Professional Educator.


     
    Curriculum

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